If you’ve landed here from doing a search for how to make money from home, this post is a quick look at how words and phrases, also known as keywords, work with the search engines like Google, Yahoo, Bing and such.
Pay per click, also known as PPC are just what they say they are.
If you run PPC advertising campaigns with Google, Facebook etc., you are paying a determined cost every time your ad is clicked on.
That’s how it works and that’s how it got it’s name Pay per click.
It can have very effective results and can also get very costly.
I wrote a book years ago on PPC when it was a relatively new advertising method and these days you can find so much information and techniques on just how this works, it’s strategies and how to apply them.
Let it be known, that PPC will cost you the amount you are willing to pay for your ad to be clicked upon regardless if anyone takes action or not on your advertisement.
This cost is set by keywords that you choose for your ad and that cost is determined by the popularity of that keyword.
With the keyword, ” how to make money from home” you can see by the examples below that this phrase has gotten over 300,000 searches in a one month time period and the cost to use this phrase in your PPC campaign will cost $1.74 every time someone clicks on your ad.
The second column from the left is the amount of searches in a one month time period and at the far right is the CPC or cost per click for a chosen keyword or phrase.
You can also click on the photo capture of the chart and it will enlarge for better viewing.
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To use a keyword research tool for yourself, the site used in this post is
Below is a screen capture of the keyword tool you will arrive at from the link above.
Just enter the words or phrases in relation to your niche and it will display a current chart like the one shown here.
This is a valuable way to learn what people are searching for and how often.
This post is to give you a basic concept of how keywords apply to your advertising, blog posts, article marketing, search engine optimization, etc.